SPONSORSHIP OVERVIEW

2008 KRAFT NABISCO CHAMPIONSHIP

MARCH 31 - April 6, 2008

The Kraft Nabisco Championship, the first Major on the LPGA Tour and the only Major played on the West Coast, is one of the top thirty sporting events in the world. The tournament has a rich tradition as one of the longest running and most celebrated events in professional golf. Only the men's Masters event at Augusta National has had a longer continuous run on the same course of any major tournament on either the men's or women's professional golf tours.

  • Dates: March 31 - April 6, 2008
  • Venue: Mission Hills Country Club, Rancho Mirage, CA
  • Format: 72-hole stroke play
  • Field: Limited field event - approximately 110 of the top female golfers in the world
  • Purse: $ 2,000,000
  • Attendance: 60,000 plus 850+ volunteers and 1,800 households in MHCC
  • TV Coverage: ESPN2 (first three rounds) and CBS (finish)

LPGA Fan Demographics

  • 57% male; 43% female
  • 58% married; 42% single
  • 65% attended college
  • 45% employed professional/management
  • 22% aged 21-34
  • 41% aged 35-54

About our fans

  • 60% of attendees travel more than 100 miles to the event
  • 40% of attendees have incomes greater than $100,000
  • 53% of attendees are between the ages of 30-60

The tournament is wholly owned and operated by Kraft Foods Global. The pro-am portion of the event is considered the largest entertainment event in the food industry and the only social event listed on the Food Marketing Institute's annual calendar. Of the 290 available pro-am spots, 66% are used to entertain targeted elite industry executives and Kraft executives. The remaining spots are available as elements in major sponsorship packages.


Partnership Opportunities

Designation/Association - Interested? Call Ann at 760.324.4546

  • Identification as the official and exclusive supplier of a specific product.
  • Promotion via tournament-controlled media. Sponsor logo will be displayed on sponsor board and electronic leaderboards on-site. Logo would also be included on our sponsor page in official KNC program and our website.
  • Partner may have access to official tournament logo for the purpose of advertising and promotional purposes.

Domestic and international media exposure - $50,000

  • Domestic coverage would include one :30 spot in each day of the four-day telecasts, April 3-6, on ESPN2 (Thursday-Saturday) and Sunday's CBS network coverage.
  • International coverage in 109-million households outside of the US including Asia, Europe, Canada, Australia, Mexico and South America (TWI).

On-Site Marketing

  • 10X10 exhibitor booths are available for six full days, April 2-6, 2008. Booth fee includes exhibit, table & 2 chairs, major four-color banner ID sign, and shared storage. Package also includes a full-page four-color program ad (deadline is February 6). Electrical service is extra. $ 6,000
  • Full-page four color advertisement in KNC official program, $2500
  • Full-panel four color advertisement in daily pairings guide, $2750

Tickets/Hospitality

  • Hospitality packages are centered around the lake on the 18th green. These hospitality options include the Kraft Pavilion, the Kraft Luxury Box and private hospitality pavilions. All tents are adjacent to or located in the lake with a spectacular view of the 18th fairway and green.
  • Kraft Pavilion - faces the 18th green with food & beverages included, Thursday-Sunday. Limited clubhouse parking and daily wine tasting. Clubhouse privileges. Tables of 8 persons are $4,000 for the four-day tournament.
  • Kraft Luxury Box - shared hospitality with food & beverage served in the tent during pro-am days (Tuesday-Wednesday) and in Kraft's renowned private hospitality tent, Thursday-Sunday, for 10 persons. Includes an additional 100 any-day grounds tickets, 10 golf shirts and caps, and one framed pin flag autographed by the winner. This package is priced at $10,000.
  • Private Hospitality Pavilion - tent at the 18th green for 20 persons with full food and beverage service for six full days. Includes an additional 200 any-day grounds admission tickets, 20 golf shirts and caps, two framed pin flags autographed by the winner, a full-page four-color ad in the official program and on-site electronic messaging. Rate for this package is $ 37,500.
  • Any-day grounds tickets - $30 per day
  • Weeklong Clubhouse Badge - $ 125
  • Pro-Am Playing Spot - four days of golf (two practice rounds; two rounds of competition), social events for the player and one guest including Gala dinner show with MAJOR entertainment, and the finest array of gifts on any Tour, according to Jamie Farr, who hosts his own event on the LPGA Tour. Cost of one pro-am spot is $12,000.

Questions?Call Ann Schrader at 760-324-4546.

SPONSORS